Do your research and choose the keywords
- A keyword is a word or phrase that allows prospects to find you when searching (e.g. lead generation).
- Ideally select keywords that match your business sector and have a large average volume of searches. As you build your domain authority you can get more granular.
- You can learn more about choosing great keywords here and here.
Use your keywords effectively
- Once you have your keyword chosen this will be the focus for all the keyphrases that you use in your campaigns.
- In each campaign you will need to use a minimum of 6 keyphrases but where possible fill the field (350 characters).
- When filling out the "Add Key Phrases" field be sure to list the keywords in order of length, starting with the focus:
- Build your keyphrases around your chosen keywords. For example if your focus is lead generation make keyphrases such as "lead generation business or "best lead generation in London in 2020" .
- For help building keyphrases there are many tools online such as keywordtool.io
Create engaging content
- Don't just fill out the character count in your video scenes or in the title and description.
- Content that provides value will perform better and keep people engaged.
- Make the content action orientated and giver your prospects something to do. Add interactivity to increase engagement.
- Be sure when writing the content for video scenes in "Campaign with VRM media" or "Campaign with uploaded media" that you include all of the keyphrases, this also applies to the "Title" and the "Description".
- To get the best results have the first words of the title contain the focus of your campaign, e.g. "Lead generation in London in 2020 | Supported by VideoRankMe.
Create multiple campaigns around each keyword
- To rank on a chosen keyword you will need to launch regular campaigns (ideally daily) with full length keyphrases and then start shortening them.
- This is best achieved by launching campaigns with "Campaign with VRM media" or "Campaign with uploaded media" to take advantage of the multiplier.
- You will need to launch 10 to 15 campaigns with the same focus using long keyphrases, with the year and the location to win over competitive keywords.
- Multiple campaigns are best spaced out over a number of days, with no more than 5 a day.
- The best results can be had by publishing one campaign a day, particularly when trying to win on a new keyword
- Below you can see a list of sample keyphrases for a first campaign
- lead generation
- lean generation business
- lead generation in London
- strategy for lead generation
- London's best lead generation
- how can I improve lead generation
- best lead generation in London in 2020
- lead generation strategy in London in 2020
- You can see that they make use of the location and the year, but the year is only used in two of the keyphrases to help keep the content look natural.
- If you are trying to win over a large geographic area it is best to do multiple campaigns with the same keyphrases and change the location for some of them.
- In the case of the UK, 15 campaigns with the location changed after every 3rd campaign. For example 3 with London in the keyphrase, 3 with Manchester, 3 with Birmingham etc.
- Once you have the initial 10 to 15 campaigns created and have started to build up domain authority you can begin to use the location and the year less and less.
- Even when you are targeting shorter keyphrases it is best to have at least one per campaign that contains the year and the location.
How often should I post a campaign?
- Best results are achieved by publishing daily.
- When this is not possible it is best to at least establish a regular posting schedule.
- Posting in bulk is to be avoided and you should never post more than 5 campaigns a day.
- If you have to post a bulk of campaigns (i.e. when you are gaining authority on a new keyword) it is best to post 2 or 3 campaigns a day over several days.